I am very behind in my blogging, so I am going to be a rebel and post twice today. I am currently working on a website for a Plastic Surgery Centre at False Creek Healthcare. The art direction is clean and minimalist. I personally favour the minimalist style; however, this client loves the clean/sparse even more than I do. It was a very different experience being asked for less colour and more simple! Here are my top 3 favorites of the design mockups.
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GUI, logo and icon design for Customer Relationship Management software for False Creek Healthcare Centre. There were 2 directions that were requested – fun and quirky, and clean and sexy. Such opposing directions resulted in many many mockups. (!)
2 mockups that almost made the cut. I had actually started implementing the CSS and graphics for the green mockup before a last minute decision changed the whole look:
The Final Version, this is an actual screenshot from the finished software:
Btw Microsoft, <sarcasm> you guys need to have more icons in your CRM. <sarcasm />
Logos:
Authentic Neapolitan Pizza is coming to Vancouver. Is anyone else as excited about this as me? If only I weren’t lactose intolerant. Below are the 3 website mockups I designed for Nicli Antica Pizzeria.
Nicli Antica Pizzeria – Neapolitan Pizza will be opening in Vancouver later this Summer. Follow Niclia Antica Pizzeria on Twitter for the latest news.
Note: Images and text are used for mockup purposes and will not be used for the final production.
The first set of logo compositions for False Creek Healthcare Centre. The themes for these logos focused on Hope, Partners, Urgent Care and Canada. As usual labelled numerically with comic sans ms. All fonts deserve love.
Permalink Comments Tags False Creek Healthcare Centre · logo design
To redesign or to not redesign, that is the question
Not all redesigns require a brand overhaul. The need to rebrand every time is a mistake that new designers often make. We’ve all been there, the need to make the design truly yours can be tempting. Over zealous rebranding however is a good way to alienate a client. Green Collar already has a great brand and a great looking site. What they want is to clean up their site to give it a sleeker and more sophisticated appearance.
New Site
Old Site
The old Green Collar site is not bad, however there are issues with Hierarchy. The first question I ask is which elements are the most important.
I increased the dominance of the logo by adding white space around it. I also reduced the real estate of the login bar and donate menu to further increase the dominance of the logo.
Lightened the colours in the menu so that it doesn’t overtake the logo. This also removes the very heavy line dividing the header into two.
Increased the white space around the header and reduced the white space as the page goes down. This increases the dominance of the header while encouraging the eye to travel down the page.
Removed “Read this post” buttons as the headliner links to the same content.
Reduced the size of externally linked partner banners.
I also worked on consistency. I toned down the colour palette by making sure the same shades of blues and greens were used. I hacked away at their CSS so that the font types and sizes were consistent.
All the changes I made were small, but it lends to a more cohesive website.
